Câu trả lời thú vị từ Quora cho thấy data science đóng vai trò rất quan trọng trong các cuộc đua bầu tổng thống Hoa Kỳ.
Because data science helped elect Donald Trump!
If there’s one person who deserves much more respect than he gets and (I think) is much smarter than people think, it’s Jared Kushner (Trump’s son-in-law), who oversaw the data operation for the Trump campaign.
According to this Forbes article, he built a 100-person data hub in Texas, which dictated every campaign decision including travel, fundraising, advertising, rally locations and even the topics of the speeches. He seems to have understood the true power of data-driven decision making and machine learning for sentiment manipulation and message tailoring.
As a simple example, the data operation extensively used social media micro-targeting to move from selling $8000 worth of merchandise per day to $80,000 per day, thus massively increasing the number of human billboards (aka “Make America Great Again” hats) in key swing states.
Yes, Obama did something similar in 2007. But a lot has changed in 9 years, especially the relevance of social media. From the same article:
"Jared Kushner is the biggest surprise of the 2016 election," adds Eric Schmidt, the former CEO of Google, who helped design the Clinton campaign's technology system. "Best I can tell, he actually ran the campaign and did it with essentially no resources."
And that is why data science is important. The amount of data the world generates is increasing exponentially and with that, the number of “unconventional” fields (politics, sports, journalism, etc.) that can now benefit from data is also ever increasing.
In short, data science is going to be important because it is not just a “tech” topic anymore.
Sriraman Madhavan, Stanford Statistics, Facebook Analytics Intern
Keyword: data science, election, social-media
Because data science helped elect Donald Trump!
If there’s one person who deserves much more respect than he gets and (I think) is much smarter than people think, it’s Jared Kushner (Trump’s son-in-law), who oversaw the data operation for the Trump campaign.
According to this Forbes article, he built a 100-person data hub in Texas, which dictated every campaign decision including travel, fundraising, advertising, rally locations and even the topics of the speeches. He seems to have understood the true power of data-driven decision making and machine learning for sentiment manipulation and message tailoring.
As a simple example, the data operation extensively used social media micro-targeting to move from selling $8000 worth of merchandise per day to $80,000 per day, thus massively increasing the number of human billboards (aka “Make America Great Again” hats) in key swing states.
Yes, Obama did something similar in 2007. But a lot has changed in 9 years, especially the relevance of social media. From the same article:
"Jared Kushner is the biggest surprise of the 2016 election," adds Eric Schmidt, the former CEO of Google, who helped design the Clinton campaign's technology system. "Best I can tell, he actually ran the campaign and did it with essentially no resources."
And that is why data science is important. The amount of data the world generates is increasing exponentially and with that, the number of “unconventional” fields (politics, sports, journalism, etc.) that can now benefit from data is also ever increasing.
In short, data science is going to be important because it is not just a “tech” topic anymore.
Sriraman Madhavan, Stanford Statistics, Facebook Analytics Intern
Keyword: data science, election, social-media